5:58 PM Miami Beach
Tower 77
Branding / Print / Digital
Matobu
Overview
Spanning four majestic apartment towers, MATOBU is set to redefine Jerusalem's landscape. This premier location features luxurious residences, a two-story retail district, and lush gardens, all complemented by convenient local transportation options.
What we did
- Branding
- Digital
Year
2024
The name MATOBU is derived from the phrase "Mah Tovu Ohalecha Ya'akov Mishkenotecha Yisrael," a blessing given by Bil’am to the Israelites, recognizing how they had transformed their homes into sanctuaries for the Divine presence.
The logo's identity was designed to embody this blessing. The visual mark ensures that none of the "entrances" face each other, symbolizing a community where residents can enjoy their homes without feeling envy towards their neighbors.
